Else Nutrition Holdings Inc. announced that following the successful launch and better than expected performance of Else Toddler Nutrition at Sprouts Farmers Market, the retailer is adding 2 additional products – Else Plant-Based Kids Shakes, in chocolate and vanilla flavors. In the 10 months of sales since the February 2021 launch of Else Toddler Nutrition product at Sprouts Farmers Market, sales velocity grew steadily to 1.2 UPSPW, surpassing the category average. The company believe that the addition of the new Kids products will accelerate overall sales growth at Sprouts.

Made from whole food, clean organic ingredients, including almonds, buckwheat and tapioca, which account for over 90% of the ingredients, Else Complete Nutrition Shakes for Kids are packed with nutrients, free from dairy and soy, gluten free and contain 50% less sugar than leading brands in this market segment. The products are designed to help support the growth and development of children. Since launching its Plant-Based Complete Nutrition for Toddlers, which won the Good Housekeeping Parenting Award for 2021, the brand has received overwhelming and powerful testimonials and reviews from many parents.

The company also announces that it has retained A-Labs Finance and Advisory Ltd. to provide shareholder communication services for a fixed fee of USD 50,000 per month. Either party may terminate the services upon the provision of fifteen days.