Electronics For Imaging, Inc. : EFI Ships Next-Generation, 3.2 Meter Dye-Sublimation Soft Signage Printer

January 23, 2012

Eliminating the Soft Signage Cost Barrier for Our Customers with the EFI VUTEk TX3250r

Foster City, Calif., - Jan. 23, 2012 - EFI™ (Nasdaq: EFII), a world leader in customer-focused digital printing innovation, today announces commercial availability of the EFI VUTEk® TX3250r fabric printer, enabling customers to take advantage of the demands and requirements of the growing soft signage markets. The VUTEk TX3250r printer is a new 3.2-meter, production-level solution that evolved from the first EFI industrial inkjet textile system, the VUTEk FabriVu, introduced in 2002.

An early adopter for the VUTEk TX3250r, Indy Imaging of Indianapolis, IN already had two VUTEk GS3200 hybrid printers. According to Robbie Gordon, president, "In our market, it's about reliability, quality and turnaround and all of that must happen consistently. Our customers have noticed differences in all three areas. What used to take us hours now takes minutes, and the quality that was not there at 300 dpi with other printers, is abundantly there at 1080 dpi on the new VUTEk TX3250r. The speed and quality of this new printer outpaces the competition. We can now print 10-foot wide banners with no seams, opening up another market for larger sizes in flags and banners."

With the ability to print direct to textile and transfer paper, the VUTEk TX3250r is an ideal solution if you are looking to grow your soft signage business with a production-level printer, or if you want to diversify your offering by converting traditional vinyl signage to a product with lower shipping costs, a greener footprint, easier installation and higher margins.

"The introduction of the TX3250r should help eliminate the soft signage cost barrier for our customers and enable them to capture the market for soft signage, and flags" said Scott Schinlever, senior vice president and general manager of Inkjet Solutions at EFI. "One benefit is the ability to print on textiles, opening new markets for our customers while expanding existing capabilities. EFI also focused on exceeding customer expectations for quality and reliability, as we did with the revolutionary FabriVu production quality textile printer that was launched nine years ago."

The VUTEk TX3250r uses dye sublimation technology to dye, or sublimate, fabric fibers directly, so the fabric retains the same drape and soft hand customers prefer. This method achieves brighter colors than other textile printing methods and the final product is odorless. In addition, the TX3250r enables printing on polyester, which is a non-PVC material that is considered more eco-friendly than vinyl. Final printed images produced on the TX3250r can be washed, dried, folded without leaving marks and reused.

EFI VUTEk TX3250r features:

• New, fast-drying inks for unparalleled speed up to 1800 ft2 / hour (167 m2 / hour)
• High-resolution, 8-color print capability for high-margin printed displays and high-density backlit signs
• Fast-4™ (CMYK) production speed for high-volume flag and banner jobs
• Direct to textile or indirect via transfer printing process, so you can offer more materials

For more information on the VUTEk TX3250r soft signage printer and EFI, visit or call 800-875-7117.

About EFI
) is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital controllers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and business process automation software; and corporate printing solutions.

NOTE TO EDITORS: The EFI logo, VUTEk, Fiery and Jetrion are registered trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI and Rastek are trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services. This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.

Contact:
Leela Moore
EFI Public Relations
603.677.8086
[e-mail]