El Al Israel Airlines is relying on Sabre Corporation to distribute its selection of branded fares. More than 425,000 Sabre-connected travel agents worldwide can now easily search, compare and sell El Al's branded fares, offering their customers a better, more personalized experience. El Al joins a growing list of carriers that merchandise and sell their branded fares and ancillary products and services through Sabre.

Using the Sabre Red Workspace, travel agents can easily view the ancillaries included within each branded fare, enabling them to present travelers with more choice. In 2019, Sabre plans to launch new service-enabled APIs and enhanced capabilities in the Sabre Red Workspace that will allow customers to shop and book NDC content alongside traditional content. Through the Sabre Red Workspace, agents will also be able to view NDC-based offerings – which airlines are increasingly introducing – in the same way.