Press release
edyoutec AB has entered into a two-year agreement with South African cricket star
The agreement is a partnership where AB de Villiers continues as an ambassador for Cricket Manager Pro and now also Mattebageriet. He will play a central role in connection with future marketing campaigns for Mattebageriet. AB de Villiers has over 45 million followers across his social media channels on Instagram, Facebook and Twitter. The aim of the partnership is to increase awareness of Cricket Manager and Mattebageriet.
AB de Villiers is widely recognised as one of the outstanding cricketers of all time. He excelled in all three formats of the game, captaining
edyoutec and AB de Villiers have agreed on a cash compensation and compensation in the form of shares in edyoutec. Most of the compensation consists of shares. The shares will be issued through set-off issues with the first issue planned for
In parallell, edyoutec is in talks with game developers/publishing companies in order to find a comprehensive partnership for development and marketing. Target companies are those with knowledge of the Indian gaming market who will be able to take the game further and to make it reach the potential that exists in manager games. This is in line with the strategy presented in 2023 where the ambition to find a home for edyoutec's game titles
edyoutec's CEO,
"We are very pleased to have continued and expanded the partnership with AB de Villiers as an ambassador for our games Cricket Manager Pro and Mattebageriet and that he is increasing his shareholding in the Company. We look forward to engaging him in Mattebageriet."
"Education is power, and educational technology can be the most effective way of empowering millions of people around the world. Whether they are playing Cricket Manager Pro, and learning about the game, or enjoying the maths app - Mattebageriet, people will be learning and having fun at the same time. This is the ethos at the core of edyoutec, and I am delighted to extend my role as brand ambassador."
For further information, please contact:
E-mail: eric@edyoutec.com
Phone: +46 70 780 52 00
About edyoutec
edyoutec is a Swedish company in games and digital education that consists of two verticals, EdTech and games. In the EdTech vertical, the company focuses on developing products in genres such as game-based learning and Serious Games, it is in these areas that edyoutec has identified the greatest synergies between the company's two verticals. In the Games vertical, the business concept is based on developing and distributing free-to-play ("F2P") mobile games for Android and iOS.
For more information, see edyoutec's website www.edyoutec.com
https://news.cision.com/edyoutec-ab/r/edyoutec-extends-cooperation-with-cricket-star-ab-de-villiers-and-has-initiated-talks-with-game-publ,c3992766
https://mb.cision.com/Main/20666/3992766/2837206.pdf
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