EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh, in charge of executing promotional and tourism activities. The MoU was signed in the presence of UP's Minister of Forest and Environment, Zoological Garden, Climate Change, Shri Arun Kumar Saxena and Minister of Ayush, Food Security, and Drug Administration, Shri Dayashankar Mishra. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary.

These products will be promoted in schools, colleges, and other institutions through advanced tour guides. These tour guides will have access to training programs which will be officially registered under UPETDB and designed by EaseMyTrip to enhance the tourist experience. EaseMyTrip will also curate and market bespoke tourism packages showcasing Uttar Pradesh's unexplored destinations, cultural experiences, culinary delights, and traditional crafts.

These packages will feature homestays as an integral component of the overall tourism experience and will promote the state's tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve. The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its extensive reach and influence.