Ally Lending announced its relationship with Eargo. The agreement expands Ally's financing offerings in audiology, a market Ally Lending entered more than five years ago, and gives more people access to Eargo's innovative, award-winning hearing aid devices. Ally's alignment with Eargo builds upon the company's deep legacy and rapidly expanding footprint in business-to-business-to-consumer lending. Ally Lending experienced 75% YoY loan origination growth in 2020. Approximately 48 million Americans have some degree of hearing loss " making hearing care essential for more than one in 10 of neighbors. The U.S. Food and Drug Administration notes that these individuals typically face an average ticket of $4,600 for a set of hearing aids, making price a primary reason for delaying a purchase. Ally Lending hopes to eliminate the cost barrier by giving Eargo customers the option to pay in small, planned amounts over time. The Ally Lending program offers Eargo customers: Easy-to-use online consumer application process. Simple, quick pre-qualification with no credit impact. Low merchant discount fee options with low consumer. Eargo's value proposition of innovative products with licensed professional support packaged through a direct-to-consumer approach addresses the major challenges of traditional hearing aid adoption, including social stigma, accessibility and cost. Eargo hearing devices are one of the first and only virtually invisible, rechargeable, and completely-in-canal aids. They are also FDA regulated and Class I exempt devices for the treatment of hearing loss. Eargo's commitment to product simplicity and compassionate customer service empowers consumers to take control of their hearing.