DIXY : doubles the selection of private label alcoholic beverages

ca656857-7fa5-4d90-b44d-4508150e0fa5.pdf

PRESS-RELEASE

DIXY GROUP DOUBLES THE SELECTION OF PRIVATE LABEL ALCOHOLIC BEVERAGES

Moscow, Russian Federation, 27 January 2016

Over the past 12 months, DIXY has doubled the selection of alcoholic beverages under unique private labels; the range now numbers 62 product names. Their share in the sales of liquors is 20 percent.

In 2015, DIXY broadened its current lines of goods: French wines «Anneau de la vie», Italian Aligero wines, Russian wines Kodrianochka, items under the Zakaznaya brand and others. More than 20 new product names appeared in each category. In addition, several new trademarks have been developed - Dominioni vermouth, Hardinder German beer, Old Tower whiskey and Russian Five-Star, a particularly popular brandy label produced in partnership with a distillery near Moscow. Its share in the sales within the brandy sub-category is now close to 50 percent.

In selecting a partner, our chain performs an in-depth audit of the production process and the supplier's quality control system. All private label alcoholic beverages are produced in strict conformity with the GOST state standards and are tested by independent specialized laboratories. Over the past year, DIXY has had some 45 specialized tests of alcoholic products conducted.

The chain's full-fledged involvement in compliance with the USAIS helps monitor the quality and legality of the products available on the shelves of the "neighborhood" stores.

"In developing the liquor sphere, we set ourselves the task of offering, to our customers, a chance to choose between alcoholic beverages under well-known brands and a variety of high-quality beverages produced, on special commission from the chain, at a fair price, the customers can opt for confidently for different occasions," says Elena Savchenko, DIXY Group Director of Private label Development.

PJSC DIXY Group (MOEX: DIXY) is one of Russia's leading retailers of foods and everyday products.

The first DIXY store was opened in Moscow in 1999, and after that the Company has been experiencing the period of the intensive organic development, followed by the major acquisition of Victoria Group in June 2011.

As of December 31, 2015, the Company operated 2,708 stores, including 2,563 DIXY neighborhood stores, 108 Victoria stores, 1 CASH store, and 36 compact hypermarkets MegaMart and MiniMart.

The Company operates in Central, Northwestern, Volga and Urals federal districts of Russia, and in Kaliningrad and Kaliningrad region.

As of December 31, 2015, the Company had a total of 907,645 square meters of selling space. In 2015, the Company's total revenue amounted to RUR 272 bln (USD 4.5 bln).

The Company is the third largest national food retailer by revenue, selling area, and number of stores. The Company employs over 50,000 people.

In May 2007, the Company raised USD 360 mln in its IPO on the RTS and MICEX. A controlling stake of 54.4% in OJSC DIXY Group is owned by Mercury Group of Companies, a diversified holding company.

The Russian business magazine Expert rates DIXY Group as one of the Top-100 largest Russian companies.

For further enquiries, please, contact: Anastasia Orlova

PR Director

DIXY Group of Companies Tel.: [phone] ext. 2132

Fax: [phone]

Mob.: [phone]

E-mail: [e-mail] [e-mail] http://www.dixygroup.ru/