Digimarc Corp. announced a license agreement with HP Inc. to deploy Digimarc Barcodes in HP's Link Technology enabling invisible watermarking to create dynamic adaptive digital experiences from any printed material such as product packaging, photos, textbooks and education materials. The new agreement enables HP to respond to customer's increased demand for variable printing and serialized content in HP's targeted vertical markets.

Digimarc Barcodes can carry the same Global Trade Identification Numbers (GTIN) product data in traditional UPC/EAN consumer barcodes, but can also include serial numbers or other information. Because they are invisible, Digimarc Barcodes are imperceptibly replicated across all surfaces of print and packaging. Digimarc Barcodes make every part of the printed material readable by a smartphone or industrial scanner, which enables a wide range of potential applications.