DGTL Holdings Inc. announced the signing of a new contract with a cutting-edge entertainment development and production company, led by an NBA sports icon. The PaaS service agreement leverages TotalSocial® to measuring the effectiveness of a title consumer packaged goods (CPG) sponsor of one of their most successful entertainment programs to date. The success of an initial advertising performance study contract led to this new agreement.

The deal will provide unique data and insights to the client's advertising and sponsorship support team to maximize advertising revenue and growth. TotalSocial® will be leveraged to deliver a range of data and analytics reporting on KPIs (key-performance-indicators) such as brand awareness, purchase consideration, and recall of relevant marketing activations and social media channels, including Instagram, Twitter, and TikTok. The study provides recommendations for the brand sponsor and to maximize growth and business performance for the client's advertising solutions.