DemandTec customers also named as finalists for prestigious retail and consumer products industry awards

SAN CARLOS, Calif., May 28 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, has been named a finalist for the Voluntary Interindustry Commerce Solutions (VICS) Association's 12th Annual Collaborative Commerce Achievement Awards. The company is a finalist in the Best Third-Party Technology Provider category. DemandTec customers are also finalists in the VICS CPFR(R) Implementation Excellence and Supply Chain Excellence categories.

The VICS Achievement Awards, which will be presented in conjunction with the annual VICS Board of Directors' dinner on June 3, 2009 in Orlando, recognize the positive results of company-wide dedication to customer satisfaction that have made continuous improvements to the supply chain. Winners of the awards are decided by vote of the VICS Board of Directors, which include many of the retail and consumer products goods industries' top leaders.

"All of this year's finalists are excellent examples of what makes our industry so efficient and effective. We appreciate all of the companies that submitted nominations and look forward to learning about the winners at our annual awards dinner," said Joe Andraski, President and CEO of VICS.

"We are proud to be named a finalist in the Best Third-Party Technology Provider category, but we are even more pleased that our customers have also been honored at least in part as a result of using our technology. These nominations are a clear validation that our solutions help trading partners collaborate in new and innovate ways for the betterment of the extended retail and consumer products network," said Marc Dietz, vice president of marketing at DemandTec.

About VICS.

The Voluntary Interindustry Commerce Solutions (VICS) Association has enabled companies in the retail and consumer-focused industries to eliminate billions of dollars of waste and delay. By creating voluntary guidelines, often referred to as "standards," VICS has created new best practices that ultimately lead to lower costs and better availability of products for consumers. VICS' volunteer members improve the flow of products and information throughout retailing and the consumer-focused industries that supply retail. The Association provides leadership and an environment in which executives can make a difference in their industry, their company performance - and their personal commitment to make the world work a little bit better. VICS' members help define the next best practices in the industries and thus anticipate and optimize business processes and costs. Additional information can be found at www.vics.org.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as ACE Hardware, Advance Auto Parts, Belk, Best Buy, Bon-Ton Stores, Circle K Stores, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Spartan Stores, Toys "R" Us and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with nearly 2.2 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.