SAN MATEO, Calif., Jan. 11 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Mac's Convenience Stores, Inc., a division of Canadian convenience retailer Alimentation Couche-Tard Inc., has renewed the deployment of DemandTec's Everyday Price Management solution. Mac's Convenience Stores operates over 800 stores throughout 12 states in the Midwest and Northeast, has chosen to extend its relationship with DemandTec based on the business benefits realized from DemandTec solutions.

DemandTec's Everyday Price Management, a software service in the DemandTec Lifecycle Price Optimization(TM) solution, enables retailers to improve execution and compliance with their pricing strategy, and dramatically boost efficiency by automating retailers' most cumbersome, time-consuming pricing tasks.

"Mac's Convenience Stores' use of DemandTec solutions demonstrates the impact that advanced pricing solutions can have in the convenience store industry. We are committed to meeting the specific requirements of this channel and are excited by the ongoing innovation that nextGEN can bring to this industry," said Dan Fishback, President and Chief Executive Officer of DemandTec.

About Mac's Convenience Stores Inc.

Mac's is part of the Alimentation Couche-Tard Inc. group of companies, which is the leader in the Canadian convenience store industry. [Couche-Tard, with sales of $15.7 billion in its fiscal year 2009, operates thousands of convenience stores throughout North America]. In North America, Couche-Tard is the second largest independent convenience store operator (whether integrated with a petroleum company or not) in terms of number of stores. Couche-Tard currently has a network of 5,904 convenience stores, 4,128 of which include motor fuel dispensing, located in 11 large geographic markets, including eight in the United States covering 43 states and three in Canada covering ten provinces. More than 52,000 people are employed throughout Couche-Tard's retail convenience network and service centers. www.macs.ca

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with over 2.8 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.



    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

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SOURCE DemandTec