DecideAct A/S has signed a letter of intent for a strategic partnership with a market-leading US company. The agreement expresses the two companies' intention to introduce DecideAct software and services to all of the US partner's customers in the mid-market. The first step is to identify pilot customers in third quarter and agree on how to approach the market.

From fourth quarter, the plan is for the first actual customers to start using DecideAct's digital platform for strategy execution. The agreement means that more than 2,000 potential new customers will be introduced to DecideAct over the coming years. According to the LOI, the two companies will explore opportunities for product integration and enhancement, joint marketing, and sales activities, and developing complementary services that enhance the overall value proposition.

Specific details and responsibilities will be defined in a formal agreement later, after which the name of DecideAct's new partner can be announced.