DDC Enterprise Limited announced the appointment of Ms. Betty Liu as a member of the Advisory Board of the company. Ms. Liu will leverage her extensive network and experience in content, direct-to-consumer brands, business leadership and the US capital markets to help guide DayDayCook?s strategic initiatives and growth. Ms. Liu is an accomplished entrepreneur, business leader, and journalist with an extensive network of executives across various industries, particularly in Asia.

She most recently served as the Executive Vice Chairman of the New York Stock Exchange and Chief Experience Officer for its parent company, Intercontinental Exchange. At NYSE, she was involved in major global IPOs and co-founded the NYSE Board Advisory Council to promote boardroom diversity. Additionally, she founded the Special Purpose Acquisition Company, D and Z Media Acquisition Corp., and ed-tech company Radiate, which was acquired by ICE in 2018.

Before her business career, Ms. Liu was an award-winning journalist for over 25 years, notably serving as a leading anchor and editor-at-large at Bloomberg Television and Bloomberg Radio.