Creative Technology Ltd. launched the Super X-Fi headphone holography technology at CES 2019 - an industry game-changer which will change the way one listens to headphones forever. Super X-Fi recreates the soundstage of a multi-speaker surround system in a pair of headphones, and personalizes it by scanning the user's head and ears, so that the custom-fit audio experience becomes natural like never before. Previewed in its prototype form last year, Super X-Fi was awarded `Best of CES 2018' by AVS Forum, and many audio pundits, reviewers and users were blown away by the unprecedented levels of realism created by Super X-Fi in headphones. Since then, Super X-Fi has captured the imagination of users with the release of the first commercial product, the SXFI AMP - which packs the mind-blowing headphone holography technology and a premium headphone amplifier into a dongle no larger than a finger. The SXFI AMP offers the best of these two worlds for users who prefer to use their own headphones to enjoy Super X-Fi.Following up on that is the latest addition to the product range - the Creative SXFI AIR series, the world's first headphones to incorporate the Super X-Fi UltraDSP chip. The SXFI AIR is a Bluetooth and USB headphone with Super X-Fi and other innovative features. The SXFI AIR C is an entry- level USB headphone with Super X-Fi aimed at the gaming market. These innovations offer compatibility options for Android and iOS devices, and for platforms including PS4, Nintendo Switch, Mac and PC.