In response to the fast-paced drive-thru environment and changing customer expectations, The Human Bean proactively sought ways to optimize order interactions, enhance menu visibility and streamline operations. Collaborating with Creative Realities, the coffee franchise successfully transformed its drive-thru experience, future-proofing its locations to align consistently with evolving consumer preferences.
"Embracing the spirit of innovation, The Human Bean sought a partner who could translate their vision into an exceptional drive-thru ordering experience," said
Among the customized suite of digital enhancements are strategically placed pre-order screens, capturing customers’ attention with limited-time offers and promotions before they place their orders. Featuring standardized, visually appealing displays, the preview board holds significant value, as the uniquely tailored seasonal promotions drive additional sales during strategic periods of the year. At the order station, a sophisticated three-screen lit menu board, complemented by a high-quality speaker and microphone system, ensures seamless communication and effortless product selection. Order confirmation and strategic cross-selling are facilitated through a digital middleboard and static sideboards, ensuring personalized and efficient customer interactions.
Creative Realities’ work extends beyond implementation, playing a pivotal role in designing the boards to influence consumer behavior. The integration with The Human Bean's point-of-sale (POS) provider automates menu board updates, synchronizing them with pricing and inventory updates in real time. This seamless integration drives operational efficiency, ensuring accurate and up-to-date information for both staff and customers. With real-time menu item and pricing updates, these tools provide insights needed for employees to make personalized recommendations – facilitating additional upselling or cross-selling opportunities, enhancing customer interactions, streamlining order processes and overall creating a more efficient workflow for both staff and customers.
This collaboration with Creative Realities amplifies The Human Bean’s steadfast dedication to delivering an exceptional drive-thru experience, reflecting its mission of making every customer interaction memorable, kind and sincere, mirroring the quality of its coffee offerings.
“At our core, we believe in meaningful exchange at the window,” said
About
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across
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Source: Creative Realities
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