Crawford & Company announced a new business line organizational structure, effective January 1, 2021, in support of its purpose, growth strategy and envisioned future. The new structure aligns the company to three macro businesses Loss Adjusting, Third Party Administration and Platform Solutions and positions Crawford to continue leading the industry in innovation, service quality and expertise. Andrew Bart assumes the new role of president, Loss Adjusting, International and Pat Van Bakel assumes the role of president, Loss Adjusting, North America, in addition to his current position as president of Crawford Canada. Mike Jones now leads the international TPA: Broadspire business as president, and Mike Hoberman assumes the role of president TPA: Broadspire, North America upon the retirement of Neil Lentine on February 5, 2021. Larry Thomas, now leads the newly created Platform Solutions as its global president. Additional company leadership appointments under the new business structure include Ken Tolson, who assumes the role of global president of the networks business unit within the Platform Solutions global service line, and Charlotte von Krogh, who assumes the role of president, Crawford Europe. Each of these internal promotions showcase the exceptional depth of talent at Crawford and support the goal of making most of hires from within the company.