Corona Premier Expands Partnership with Connected Fitness Leader, Echelon Fitness
January 25, 2021 at 08:00 am EST
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Corona Premier expanded their partnership with connected fitness leader, Echelon Fitness, to support consumers of every fitness level on their personal fitness and wellness journey and motivate them to Earn Their Crown. Corona Premier joined forces with Echelon to amplify their wellness offerings to their consumers, helping them stay motivated at the start of the new year. Echelon’s award-winning connected bikes, rowers, treadmills and reflect mirrors enable people to experience studio-quality workouts from home and build community simultaneously. Corona Premier and Echelon are hosting a six-week wellness content series, providing consumers with the tools and community they need to re-invigorate their fitness journeys. The series includes custom workout videos, weekly giveaways, and weekly virtual happy hours to celebrate milestones and keep consumers motivated. By scanning a QR code at participating retailers to go directly to coronanewyear2021.com to participate, consumers will have daily chances to instantly win an Echelon FitPass annual membership and gift cards to Cratejoy and House Plant Box, and enter for a chance to win the Echelon Smart Home Gym Grand Prize. Consumers can access the Corona Premier content over the course of six weeks on the POPSUGAR website, and do not have to be an active Echelon member to participate. Echelon is also offering a complimentary, 30-day trial of their FitPass membership to all first-time users.
Constellation Brands, Inc. is one of the leading American producers of wines, spirits and beers. Net sales (before intra-group eliminations) break down by family of products as follows:
- beer (76.2%): Corona Extra, Corona Light, Modelo Especial, Modelo Negra, Modelo Chelada, Pacifico and Victoria brands;
- wines (17.6%): Robert Mondavi, Simi, Mark Xest, Kim Crawford, Estancia, Clos du Bois, Black Box brands, etc.;
- spirits (2.7%): Svedka Vodka, Casa Noble and High West brands;
- other (3.5%).
The United States account for 97.3% of net sales.