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Top-Gaining Properties in 2007
A study of the growth in visitors among the top 100 U.S. Internet
properties revealed that 2007 was a strong year for several of the largest
properties. Social networking giant Facebook.com reaped the benefits of
opening registration to all users, jumping 81 percent versus
Several of the top-gaining properties were driven by the acquisition of Web entities including, but not limited to, the following:
-- Everyday Health gained 349 percent driven by its acquisition of several web sites and the addition of Drugs.com to their network. -- Women's category leader, Glam Media, grew 213 percent during the year, due in large part to the addition of several new entities, including Quality Health Network, MyYearbook.com, and LifeScript.com, among others. -- Yellow Book Network grew 137-percent to 10.4 million visitors, as visitation to Yellowbook.com Sites tripled (up 207 percent to 4.6 million visitors) and one new entity was added to the property. -- iVillage.com: The Women's Network gained 27 percent with the addition of Sugar Publishing, MakeoverSolutions.com, and iWin.com, among others. -- Demand Media added numerous entities under its Demand Media Knowledge and Demand Media Games media titles, which contributed to its 149- percent growth. -- OfficeMax's dramatic 199-percent gain was driven primarily by a December 2007 surge in visitation to its popular viral holiday greetings site ElfYourself.com. comScore Top 20 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) December 2007 vs. December 2006 Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix Total Unique Visitors (000) Dec-06 Dec-07 % Change Total U.S. Internet Audience 174,199 183,619 5 Everyday Health 2,690 12,073 349 Glam Media 7,994 25,028 213 OfficeMax 5,130 15,339 199 Demand Media 5,999 14,958 149 Yellow Book Network 4,386 10,388 137 ValueClick Sites 6,339 13,013 105 Facebook.com 19,105 34,658 81 WorldNow - ABC Owned Sites 8,714 15,474 78 Craigslist.org 14,075 24,468 74 Experian Interactive 8,054 12,500 55 Yellowpages.com Network 16,168 24,453 51 AmericanGreetings Property 11,982 18,102 51 Comcast Corporation 18,716 26,445 41 UGO 8,450 11,912 41 The Mozilla Organization 10,948 15,267 39 Answers.com Sites 10,707 14,899 39 Wikipedia Sites 38,585 51,851 34 iVillage.com: The Womens Network 13,545 17,234 27 AT&T, Inc. 23,833 30,212 27 Internet Broadcasting Systems 9,894 12,394 25 * Ranking based on the top 100 properties in December 2007.
Top-Gaining Site Categories in 2007
The top-gaining site categories in 2007 reflected trends in both the
online and offline worlds. The politics category grabbed the top position,
gaining 35 percent, as the 2008 presidential election and primary season
kicked into high gear. Women's community sites also jumped 35 percent, as the
top two properties in the category, Glam Media and iVillage.com, saw strong
growth. With the ever-increasing coverage of celebrity news, from
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) December 2007 vs. December 2006 Total U.S. Home, Work and University Internet Users Source: comScore Media Metrix Total Unique Visitors (000) Dec-06 Dec-07 % Change Total U.S. Internet Audience 174,199 183,619 5 Politics 6,192 8,384 35 Community - Women 51,632 69,854 35 Entertainment - News 37,093 49,023 32 Classifieds 31,867 41,688 31 Career - Training and Education 7,865 10,279 31 Gay/Lesbian 1,843 2,367 28 Retail - Consumer Goods 28,829 35,936 25 Finance - News/Research 43,317 52,064 20 Teens 23,313 27,979 20 Religion 19,101 22,886 20
Core Search Query Growth in 2007
In 2007, searches at the five major core search engines increased 15
percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in
comScore Core Search Report* December 2007 vs. December 2006 Total U.S. - Home/Work/University Locations Source: comScore qSearch 2.0 Search Queries (MM) Percent Change Dec-07 vs. Core Search Entity Dec-06 Dec-07 Dec-06 Total Core Search 8,348 9,636 15% Google Sites 4,317 5,629 30% Yahoo! Sites 2,300 2,211 -4% Microsoft Sites 871 940 8% Time Warner Network 465 442 -5% Ask Network 396 415 5% * Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.
About comScore
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SOURCE comScore, Inc.