Comscore introduced Comscore Everywhere™, a true single-source unified cross-platform measurement solution. Comscore Everywhere™ will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to accurately capture the realities of the modern media consumption. As it launches, Comscore Everywhere™ represents a seamless blend of media platforms, with proper deduplication and contextualization to inform the media transaction marketplace in a way that is stable, accurate, fair, reliable, and reflective of true consumer behavior.

Comscore Everywhere™ will also create a common comparable Audience Definition across media and screens powered by a singular dataset and methodology. The company will be working closely with its buy-side and sell-side partners to refine the methodology to holistically combine television, connected TV, digital and social media assets into one offering – enabling reach and frequency planning with advanced audience capabilities. Comscore Everywhere™ builds on the success of Comscore Campaign Ratings, which is the solution in market that is able to measure deduplicated reach and frequency across linear TV, CTV, and digital. The company also achieved a series of significant technological advancements in 2021: Launched Comscore TV, the streamlined national and local TV measurement suite that provides television buyers and sellers superior data flexibility with exciting new features and customizable reports to meet their video measurement needs.

First measurement provider to deliver deduplicated advertising campaigns on YouTube and YouTube TV across all devices including Connected TV. Introduction of personification methodology to capture person-level co-viewing. Expansion of Comscore Consumer Intelligence to all 210 local markets to deliver unmatched monthly reporting of consumer retail visitation and online shopping tied to television and digital viewing behavior at the local market level.

The company will be providing updates throughout 2022 as Comscore Everywhere™ evolves in partnership with the company's sell-side and buy-side partners.