Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal
January 22, 2019 at 09:05 am EST
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Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to better serve their local and national advertisers and brands. As part of this agreement, NBC and Telemundo owned stations will also use Comscore's automotive, political and consumer targeting segments to deliver a clearer representation of the stations' value, relevance and performance to clients.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
