comScore, Inc. announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore's digital video measurement product, Video Metrix®, will enable clients to sell, plan and buy digital video – at the video media property and show level – using TV-comparable metrics for both video content and advertising. Video Metrix Multi-Platform uses the methodology and inputs from Media Metrix® Multi-Platform, Mobile Metrix® and Video Metrix to deliver a single, unduplicated metric for digital video audiences across all platforms for those who participate in measurement.

Video Metrix Multi-Platform is part of comScore's Total Video Initiative, which will ultimately account for all video viewing behavior across screens.