CNN Becomes to Offer Comscore Campaign Ratings to Advertisers
March 01, 2019 at 08:00 am EST
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Comscore announced that CNN is the first media brand to move beyond the Comscore Campaign Ratings (CCR) beta program, and will now add the cross-platform video advertising solution to its measurement capabilities available to marketers. In September of last year, Comscore launched the CCR beta program in partnership with ten other leading media brands. Since the launch of the program, several other major networks also joined the beta to begin testing the solution, which provides media buyers and sellers with unduplicated measurement of video ad campaigns across linear TV, over-the-top (OTT), desktop and mobile platforms. In second quarter of 2020, CCR is expected to be more broadly available to the market, allowing additional media sellers to use the solution to power their cross-platform measurement, including an unduplicated view of total audiences across linear TV and digital platforms, person-level reach and co-viewing insights on OTT, and reliable audience demographics. This is the next step in an important Comscore initiative to bring more comprehensive and unduplicated measurement across all platforms and content types. Comscore will continue to work with its partners to create solutions that meet real business needs to further reduce current friction points in the marketplace and allow industry players to plan, transact and evaluate media with confidence.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.