Columbia Sportswear announced the hiring of Ethan Pochman as the new Vice President of Marketing for the Columbia brand, reporting to Executive Vice President & Columbia Brand President Joe Boyle. Pochman joins the brand from Performance Health, where he served in several leadership roles since 2008, including Vice President of Sales and Marketing, and Vice President of Global Marketing. In his new role at Columbia, Pochman will be responsible for developing and executing global consumer marketing programs for the Columbia brand.