Columbia Sportswear Company Appoints Skip Potter to New Chief Digital Information Officer Role, Effective April 1, 2021
January 27, 2021 at 04:00 pm EST
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Columbia Sportswear Company announced the appointment of Skip Potter to the role of Executive Vice President, Chief Digital Information Officer, effective April 1, 2021. In this newly created role, reporting directly to Chairman, CEO and President Tim Boyle, Potter will be responsible for leading Columbia’s global technology organization, where he will play a pivotal role in evolving the company’s digital footprint and omni-channel and supply chain capabilities across the enterprise. Most recently, he spent four years as Nike’s Chief Technology Officer. Prior to his time with Nike, he served as Managing Vice President of Engineering and Vice President of Technology Innovation at Capital One. Before joining Capital One, Potter was the CIO/CTO for British Telecommunication’s Enterprise Group.
Columbia Sportswear Company is a multi-brand in outdoor, active and lifestyle products, including apparel, footwear, accessories, and equipment. The Company manages its product line in two categories: apparel, accessories, and equipment products and footwear products. It provides products through four brands: Columbia, SOREL, Mountain Hardwear, and prAna. Columbia brand offers outdoor apparel, footwear, accessories and equipment products suited for hiking, trail running, snow, and fishing and hunting activities, as well as everyday outdoor activities. SOREL brand offers footwear. Mountain Hardwear brand designs essential, premium apparel, accessories and equipment products for climbers, mountaineers, skiers, snowboarders, and trail athletes. prAna brand offers apparel, accessories and equipment products. The Company sells its products in approximately 100 countries and operates in four segments: United States, Latin America and Asia Pacific, Europe, Middle East and Africa, and Canada.
COLUMBIA SPORTSWEAR COMPANY 
