Codemill has been awarded a five-year contract to deliver its hybrid-Cloud MAM system Cantemo, as well as Accurate. Video, to Malaysia's Media Prima Berhad. The agreement is valued at SEK 6 million over five years and will take effect in Third Quarter 2024.

In addition, Codemill will provide Digital Services, enabling Media Prima to migrate from multiple, legacy on-premise systems, to a new hybrid cloud platform, leveraging Amazon Web Services (AWS), thereby unifying their broadcast and digital media workflows. Media Prima is the largest media and entertainment conglomerate with the highest audience reach in Malaysia. The Group's media platforms include television, digital media, print, radio, out-of-home advertising, content creation and home shopping.

Codemill has partnered with Kuala Lumpur-based media systems integrator IPSB Technology, Media Prima's Preferred partner and managed services provider, to deliver the new hybrid cloud system, migrating from a legacy, on-premise MAM to enable remote working, cloud-based quality control, editorial compliance, ad-break workflows, and content preparation across Media Prima's linear broadcast, digital channels, TonTon OTT service and social media.