Cloudflare announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content. Web ads are often slow and unsafe, an undesirable experience that drives users to download ad blockers, bypassing them completely. When ad blockers are used, or even when the ads are loaded slowly and users simply leave the page, advertisers and publishers lose out on crucial impressions. Cloudflare's Firebolt fixes these problems to benefit publishers, advertisers, and end users by making ads load faster, serving them over secure connections, and verifying that they are malware-free. With Firebolt, ad networks benefit from: Faster Ad Load Times: Cloudflare's global network of 102 data centers in 50 countries, combined with routing and performance technologies, makes the delivery of online ads to any device up to six times faster. Increased Security: Firebolt takes an in-depth approach to preventing the spread of malvertising by automatically enabling browser security features and cryptographically signing validated AMP ads. This reduces the risk of malware and other attacks and ensures that all ads delivered are HTTPS. Support for Accelerated Mobile Pages (AMP) for Ads: Firebolt enables any independent ad network to leverage the new AMP ad format easily. Ad platform, TripleLift, used Cloudflare's Firebolt to serve AMP ads on Time Inc.'s properties.
Cloudflare, Inc. is a connectivity cloud company. It is a global cloud services provider that delivers a range of services to businesses of all sizes and in all geographies. Its network serves as a scalable, unified control plane to deliver security, performance, and reliability across on-premise, hybrid, cloud and software-as-a-service applications. Its integrated suite of products consists of solutions for an organization's external-facing infrastructure, such as Websites, applications and application programming interfaces to deliver security and reliability; solutions to serve an organization's internal resources, such as internal networks and devices; developer-based solutions and consumer offerings. Its security products include Web Application Firewall, Bot Management, SSL/TLS Encryption and Secure Origin Connection. Its performance products include Content Delivery, Intelligent Routing, Content Optimization and Others. It also offers a zero trust infrastructure access platform.
CLOUDFLARE, INC. 
