•  O2 launches campaign to promote its January sale as a 'A Sale Worth Running For'

•  Spot stars a Basset Hound, Afghan Hound, Border Terrier, Puli, Bulldog and Sausage Dog

•  Campaign encourages customers to 'Be more dog' and win the race to the sales 

O2 has launched a campaign to promote its January Sale offering. The ad stars a motley crew of dogs who appear to be running to the O2 January sales, because it is 'A sale worth running for'.

The spot is shot mainly in slow motion and stars six different dog breeds. We see a wobbly Basset Hound, an Afghan Hound with long-flowing hair, a nippy Border Terrier, a mop-haired Puli, a lively Bulldog and a loveable Sausage Dog who tries desperately to keep up with the pack, using his intuition to make up time.

The ad was shot by Emily Kai Bock who most recently delivered Arcade Fire's new music video - Afterlife. 

The creative aims to promote O2's January sale offering, where 13 handsets will be in the sale, available on offer for 1 or 2 weeks only. There will also be bundles in the sale (handset + tablet) for a monthly tariff price. 

The O2 Sale Race creative was born from the idea that it's a race to grab the best handsets, as the sale is on for a limited time.

The O2 Sale Race campaign is running until 5th February. 

Creds:

Project name: O2 Sale Race

Client: O2

Creative agency: VCCP

Creative director: Jim Capp

Art director: Josh Dando

Copywriter: Steven Dodd

Planner: Jasmine Richards

Agency producer: Becky O'Sullivan 

Media Agency: Zenith Opti Media

Media planners: Katrina Coelho and Ciara Morrissey 

Production company: Somesuch & Co

Director: Emily Kai Bock

Post-production: Absolute Post

Audio post-production: Wave Studios

Executive producer: James Waters

[ENDS] 

For further information please contact Group PR Director Katherine Levy on 07912 415 880 or email katherinel@vccp.com. 

Notes to editors:

VCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

With offices in London, Berlin, Prague, Bratislava, Madrid and Sydney, VCCP produces award winning work for clients including O2, Comparethemarket.com, easyJet, McLaren and Coors Light.

distributed by