CP-Meiji products have been granted 'Carbon Footprint' label as the first dairy product manufacturer in Thailand to have environmental guarantee on the products.

Mr.Prasit Boonduangprasert, managing director of CP-Meiji Co Ltd, the manufacturer of pasteurized milk products under brand 'Meiji', said its milk products, yoghurt and drinking yoghurt have been granted the environmental safe label. The label grants to company focuses on social responsibility and concerns on environmental safe, which the company always concentrates on the two key issues and world's standard as well.

Initially, the 'Carbon Footprint' label has been granted to company's 10 product items, including Mixed-burry, coconut jelly, strawberry and mixed fruit yoghurt at 140 gram container, Paigen drinking yoghurt 140 gram, fresh 200 miligram, chocolate milk 450 miligram, zero fat milk 830 gram, Meiji gold milk 946 miligram and low-fat milk 2 litre size. The company is stepping further on applying for the label to cover the company's all products.

The 'Carbon Footprint' label will allow consumer to learn more on manufacturing cycle whether the production create CO2 emission. This draws to encourage all concerned party to help reduce CO2 emission.

CP-Meiji is the market leader in pasteurized milk segment to controlled more than 50 per cent of total market value which reached Bt5 billion last year. The company's products in this segment grew 20.4 per cent, higher than overall market growth which rose 18.5 per cent last year. The pasteurized products achieved the highest growth of the total market value as all dairy products manufacturers have launched aggressive marketing strategy, focusing on quality matter.
The market will be more active this year.

He added the company's business plans to grow by 20 per cent this year.

Mr.Prasit added that the company will concentrate more on yoghurt and drinking yoghurt products to strengthen its competitiveness. Particularly, it has developed recipe and packaging of yoghurt products. According to many marketing researches said the business is growing in line with rising of health concerned conscious trend. This has also enhanced market value of yoghurt products to reach Bt3.5 billion this year.

As the market leader, the company plans to spend Bt70 million as marketing budget to create image of its yoghurt products. Partly of the marketing campaign, 'Yoghurt Meiji..7 miracle delicious' is drawn to invite consumers taste the company's seven tastes of its yoghurt, which produce from fresh milk and special selected fruits. The plan is expected to jump its sale by 100% within three months./



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