CbdMD, Inc. Appoints Matt Coapman as the Chief Marketing Officer
November 02, 2021 at 08:30 am EDT
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cbdMD, Inc. announced the hiring of Matt Coapman as the Chief Marketing Officer. Matt brings over 15 years of experience in the world of digital marketing and ecommerce strategy execution to the company. Since 2016, Matt has been a Partner at consumer goods think tank Dingoz Consulting, where he helped clients with their product launches and ecommerce development. Prior to that role, from 2010 to 2016, he was the Vice President of Marketing for blu eCigs?, one of the most recognized brands in the e-cig industry. In 2013, blu eCigs? was acquired by Fontem Ventures, a wholly owned subsidiary of Imperial Tobacco. During Matt?s tenure with Fontem, blu eCigs? launched new products and flavors and embarked on a national TV, print, retail, online, and social media marketing campaign, which resulted in blu eCigs? becoming the most recognized e-cig brand in the world. In his role as Chief Marketing Officer, Mr. Coapman will be responsible for developing and executing strategies that help drive sustainable growth, create greater customer engagement and conversion, amplify brand messaging and deliver both top and bottom-line results.
cbdMD, Inc. produces and distributes cannabidiol (CBD) products. The Company owns and operates CBD brands cbdMD, Paw CBD and cbdMD Botanicals. Its cbdMD brand of products includes a range of premium every day and functional CBD products, including tinctures; gummies; topicals; capsules; drink mixes; and sleep, focus and calming aids.Its Paw CBD brand of products includes a line of veterinarian-formulated products including tinctures, chews, topicals products in varying strengths and formulas. Its cbdMD Botanicals brand of beauty and skincare products features facial oil and serum, toners, moisturizers, clear skin, facial masks, exfoliants and body care stock-keeping units (SKU). cbdMD, Paw CBD and cbdMD Botanicals products are distributed through its e-commerce websites, third party ecommerce sites, select distributors and marketing partners as well as a variety of brick-and-mortar retailers. Its products are sold through www.cbdmd.com, www.pawcbd.com, and cbdmdbotanicals.com Websites.