Casey's General Stores, Inc. Launches New Branded Snacks and Drinks with over 100 New Products
January 11, 2021 at 10:34 am EST
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Casey’s General Stores started the new year with an updated selection on store shelves, adding more than 100 new low price, high-quality snack and beverage products under the product’s brand. Beginning in January 2021, the broadened assortment of Casey’s private brand products will encompass new snack categories, including chips, jerky and nuts. It will complement Casey’s updated offerings in water, automotive needs and its recently launched packaged beverage and The new products reflect company’s updated branding, which debuted in October 2020, as well as a refreshed merchandising strategy, focused on driving relevancy, engagement, and convenience for its guests in the communities that company’s serves. The new product line will be available in more than 2,300 company’s stores and via online ordering across the company’s 16-state footprint starting in January 2021. The company will continue to expand this new product line. The introduction of more private brand products marks another milestone in company’s three-year strategic plan shared in January 2020. The growing convenience retailer continues to deliver on this plan across merchandising, digital, marketing and store growth initiatives.
Caseyâs General Stores, Inc. is a convenience retailer and pizza chain in the United States. The Company operates convenience stores primarily under the names Casey's and Caseyâs General Store throughout 17 states, over half of which are located in Iowa, Missouri, and Illinois. All convenience stores carry a broad selection of food items (including, but not limited to, freshly prepared foods such as regular and breakfast pizza, donuts, hot breakfast items, and hot and cold sandwiches), beverages, tobacco and nicotine products, health and beauty aids, automotive products, and other nonfood items. Its GoodStop and Lone Star Food Store branded stores offer fuel for sale on a self-serve basis, and a broad selection of snacks, beverages, tobacco products, and other essentials. It operates three distribution centers, through which certain grocery and general merchandise and prepared food and dispensed beverage items are supplied to its stores. It operates over 2,600 convenience stores.
CASEY'S GENERAL STORES, INC. 
