Carnival Cruise Line announced that NBA Hall of Famer and TNT commentator Shaquille O'Neal – also known as "Shaq" has been given a new title, as their newly appointed "CFO." CFO stands for "Chief Fun Officer," personifying the cruise line's newest brand campaign, "Choose Fun”. As the newly appointed "CFO," O'Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun with Carnival when planning their next vacation, and in their everyday lives.