Canadian Tire-A : Champion Cyclist Lance Armstrong to Launch Premium LIVESTRONG® Fitness Equipment at Canadian Tire

Champion Cyclist Lance Armstrong to Launch Premium LIVESTRONG® Fitness Equipment at Canadian Tire

Canadian Tire's introduction of high quality home fitness equipment offers Canadians a great way to help keep their New Year's resolutions help meet their fitness goals

TORONTO, Jan. 10, 2012/CNW/ - Canadians can meet Lance Armstrongon January 11from 11 a.m.to 12 p.m.(noon) at the Canadian Tire located in Torontoat 1015 Lakeshore Blvd. East. Canadian TireJohnson Health Tech are teaming up to announce the availability of LIVESTRONG® premium home fitness equipment at select Canadian Tire retail locations across Canada. The products include professional-grade ellipticals, treadmillsexercise bikes manufactured by Johnson Health Tech, in partnership with the Lance ArmstrongFoundation.

"As one of Canada's largest sporting goods retailer, Canadian Tire is the place where many Canadians go to get the equipment they need to live an activehealthy lifestyle," said John Jobin, Vice President, Merchandising, Canadian Tire. "When we were looking to establish a major national home fitness presence, the high-quality products of the LIVESTRONG® collectionthe positive, motivating influence of Lance Armstrongwere a perfect fit."

Whether a job or a joy this time of year, fitness is a top priority for most Canadians; still busy schedules can make committing to a healthy lifestyle challenging. By offering the LIVESTRONG® line of exercise equipment, Canadian Tire has the high-quality fitness equipment that will help customers include effective workouts into their everyday life, right at home.

"Having convenient access to high quality training equipment is one of the keys to the success I've enjoyed throughout my career," said Armstrong, cancer survivor, champion cyclistLIVESTRONG® founderchairman. "I know the great feeling of accomplishment that comes with reaching a fitness goalam proud to be working with Canadian Tire to make LIVESTRONG® equipment available to Canadians to help them meet their goals in the comfort of their own homes."

Part of the proceeds from the sale of each LIVESTRONG® fitness treadmill, elliptical trainer or exercise bike will go towards a minimum $4 milliondonation to LIVESTRONG®the fight against cancer.

The LIVESTRONG® equipment line available at select Canadian Tire retailers across Canadaincludes these productsmany more designed to help provide the best home fitness experience.

A premium treadmill designed with the runner in mind, it features a quietpowerful motoran extra-large LED display.  Equipped with the interactive Passport™ media player, the LSPRO2 takes you on a high-definition journey through the American SouthwestNorthern Italythat projects right to your TV, engaging you with stunning video footageambient audio soundtracks.

This high-quality elliptical offers the benefit of power incline adjustability for those who like to change up their routines. The SIXstar Certified™ ergonomic frame creates a smooth natural ride which helps eliminate stressstrain on your bodythe integrated COOLfit™ fitness fan keeps you cool during the toughest workout.

The LIVESTRONG LS9.9IC is a commercial-grade indoor cycle for the home. The Air Flight™ saddleadjustable seathandlebars allow the user to get in the ideal position to eliminate stressstrain on the bodythe Kevlar multi-ribbon v-belt creates a quietpowerful drive system.

About Canadian Tire 

Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailersthe country's largest sporting goods retailer, with more than 1,700 retailgasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, PlayingApparel - are supported and strengthened by our Financial Services division, which offers such productsservices as credit cards, retail deposits, in-store financing, product warranties,insurance. Nearly 68,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 remains one of Canada's most recognizedtrusted brands.

About Johnson Health Tech

Johnson Health Tech, the third largest fitness equipment manufacturer in the world, is home to some of the most respected brands in the fitness industry, including: , , , .  Under the LIVESTRONG® brand, JHT manufactures a wide assortment of fitness equipment for both commercialresidential use, including , ,.

About LIVESTRONG®/Lance Armstrong Foundation

LIVESTRONG® serves people affected by cancerempowers them to take action against the world's leading cause of death. Created as the Lance ArmstrongFoundation in 1997 by cancer survivorchampion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand - LIVESTRONG® -is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Originating with the iconic yellow wristband, LIVESTRONG® has become a symbol of hopeinspiration to people affected by cancer around the world. Since its inception, the organization has raised more than $400 millionfor the fight against cancer. For more information, visit .

For further information:

Leah Gaucher, Canadian Tire
416-544-7785 (office), 647-924-2614 (mobile), [e-mail]

John Slighte, North Strategic
416-919-4945, [e-mail]