Annex DTR3 Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons All relevant boxes should be completed in block capital letters.

1.

Name of the issuer

CAMELLIA PLC

2.

State whether the notification relates to

(i) a

transaction notified in accordance with

DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793 of the Companies Act (2006).

2. (i)

3.

Name of person discharging managerial

responsibilities/director

MR CHRISTOPHER JOHN AMES

4.

State whether notification relates to a

person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

N/A

5.

Indicate whether the notification is in respect of a holding of the person

referred to in 3 or 4 above or in respect of a nonbeneficial

interest 1

N/A

6.

Description of shares (including class), debentures or derivatives or financial

instruments relating to shares

ORDINARY SHARES AT 10P

7.

Name of registered shareholders(s) and, if more than one, the number of shares

held by each of them

MR C J AMES SIPP

8.

State the nature of the transaction

PURCHASE

9.

Number of shares, debentures or financial

instruments relating to shares acquired

100

10.

Percentage of issued class acquired

(treasury shares of that class should not be taken into account when calculating percentage)

0.0035%

11.

Number of shares, debentures or

financial

instruments relating to shares disposed

N/A

12.

Percentage of issued class disposed

(treasury shares of that class should not be taken into account when calculating percentage)

N/A

13.

Price per share or value of transaction

GBP 98.54 PER SHARE

14.

Date and place of transaction

2 JANUARY 2013, LONDON, UK

15.

Total holding following notification and total percentage holding following

notification (any treasury shares should not be taken into account when

calculating percentage)

100 (0.0035%)

16.

Date issuer informed of transaction

2 JANUARY 2013

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17.

Date of grant

N/A

18.

Period during which or date on which exercisable

N/A

19.

Total amount paid (if any) for grant of the option

N/A

20.

Description of shares or debentures involved (class and number)

N/A

21.

Exercise price (if fixed at time of grant)

or

indication that price is to be fixed at the time of exercise

N/A

22.

Total number of shares or debentures over which options held following

notification

N/A

23.

Any additional information

N/A

24.

Name of contact and telephone number for queries

JULIA MORTON COMPANY SECRETARY

01622 746655

Name of authorised official of issuer responsible for making notification JULIA MORTON, COMPANY SECRETARY Date of notification 3 JANUARY 2013


Notes: This form is intended for use by an issuer to make a RIS notification required by DR
3.3.
(1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14,
16, 23 and 24.

distributed by