On June 24, 2024, Engine Capital LP announced that it has sent a letter to C&C Group Plc Board of Directors, stating that the Company?s current trading valuation of ~7x normalized EBITDA is disconnected from the strategic value of its assets and reflects a steep discount to transaction multiples in the industry, and a review of relevant and comparable transactions indicates that shareholders could conservatively receive between 239.00 and 263.00 GBp per share in value via a sale, which would represent a 58% premium to the Company?s current trading price at the midpoint of this range. In addition, Engine Capital urged the Board to 1) strengthen the board with necessary financial and M&A expertise, 2) initiate a strategic review process to monetize the Company, 3) incentivize management to ensure the best possible outcome, with a view toward maximizing value for shareholders, and look forward to engaging with the Company to discuss these topics further.