Merchandise revenue up 8.3% compared to the pre- pandemic period (4T19);
Apparel sales grew at double-digit rates: 12.3%;
Total Online Gross Revenue *continues to post strong growth: 24.7% compared to 4Q20;
Important growth plan deliveries:
Launch of C&A Pay
11 new stores opened
Automated DC for e-Commerce
*Includes App/website, omnichannel initiatives, and Galeria C&A (marketplace) sales
2
4Q21 Highlights
ESG Initiatives:
Environmental: 1 year since the Ciclos collection started local production - Gold® Level Cradle to Grave;
Social: Fashion Futures Award, developed and coordinated by Instituto C&A. Five finalists will be monitored and receive investments in 2022;
Governance: creation of an internal ESG Committee. For the 4th consecutive year, C&A led the Fashion Transparency Index in Brazil (2021) and was ranked on top among traded retailers in the Abrasca Awards Annual Report.
Growth Plan deliveries in 4Q21 (1/4)
New stores and formats:
11 new stores opened in 4Q21
26 stores opened in the year, 36% of new store customers are new to C&A;
Total of 319 stores
Experience
Store in Store: ACE - C&A Fortaleza
4
Growth Plan deliveries in 4Q21 (2/4) Digital Transformation:
Online GMV* grew 24.7% to R$ 256.4 million in the fourth quarter, and R$ 900.7 million in 2021.
WhatsApp sales now account for over 50% of our online sales
C&A & VC has over 19.7 million customers.
eCommerce customers base (last 12 months) increased 14%,
multichannel customers increased 60%.
Galeria C&A now has 462 sellers
Our App has over 3.9 Mn active monthly users, this is a 13.4%
growth. In the quarter our app was installed over 5.1 million times.
* 1P Gross Merchandise Volume - first-party relationship or direct sales, 3P - third-party relationship or marketplace sales
5
This is an excerpt of the original content. To continue reading it, access the original document here.
Attachments
Original Link
Original Document
Permalink
Disclaimer
C&A Modas SA published this content on 11 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 March 2022 12:59:03 UTC.
C&A Modas SA, formerly know as C&A Modas Ltda, is a Brazil-based fashion company, which manages a retail chain of shops and a Web portal. The Company sells a variety of products, such as apparel, accessories and footwear for men, women and children; cosmetics for both man and woman; electronic devices, including smartphones, notebooks, tablets and related accessories, among others. Its offering includes also products from different brands that customer can buy also through a mobile application.