Bwin.party Digital Entertainment Plc : Danske Licens Spil and bwin.party launch online games in Denmark

3 January 2012

bwin.party digital entertainment plc
('bwin.party' or the 'Company')

Danske Licens Spilbwin.party launch online games in Denmark

bwin.party, the world's largest listed online gaming company, today announces the launch of online pokercasino games in Denmark for Danske Licens Spil ('DLS'), a wholly-owned subsidiary of Danske Spil A/S ('Danske Spil').

Owned by the Danish Government (80%), Sports Confederation of Denmark (10%)Danish GymnasticsSports Associations (10%), The Danske Spil Group is one of the largest bettinggaming organisations in Europe with DKK10.3 billion of turnover in 2010.  Offering a variety of gaming products in Denmark including the national lottery, numbers games, instant games as well as gambling on machines, Danske Spil has also established a large online gaming businessalready has over 600,000 registered online customers. 

Commenting on today's announcement, Jim RyanNorbert Teufelberger, Co-Chief Executive Officers of bwin.party said:

"Building on our recent announcement regarding deals with both MGMBoyd in the US market, this is another important milestone in the execution of our stated strategy that is focused on securing leadership positions in regulatedto-be-regulated markets.  We are delighted that DLS has recognised our expertisehigh standards of business practicewe look forward to building a market-leading customer offer for the Danish consumer."

Jens Aalose, CEO at DLS, said:

"With some of the world's leading products in online pokercasino as well as a large international customer base, bwin.party was the obvious choice for DLS. Combining this with Danske Spil's uniquestrong position in the Danish market I am confident that we will deliver a highly attractive customer experience to players in Denmark."

Contacts:
bwin.party digital entertainment plc

Investors
Peter Reynolds  [phone]
Media
John Shepherd   [phone]
Matthias Winkler  [phone]

Editor's Notes

About Danske Spil
Danske Spil is a company group comprising of Danske Spil A/Sthe subsidiary company Danske Licens Spil A/SDanske Lotteri Spil A/S.  Danske Spil  has 252 employees.

In the 2010 financial year, the Danske Spil Group recorded a turnover of DKK10,135 million, DKK8,489 million in Danske SpilDKK1,714 million in Dansk Automatspil.  Group profits were DKK1,481milliona total of DKK1,605 million, including  a guaranteed payment from the State of DKK163 million, was distributed to stakeholders.  Danske Spil's total contribution to Danish society in 2010, comprising profit for the yeargovernment taxes, was DKK2,700million.

The Board has nine members, three of whom are employee representativestwo of whom are appointed by   Sports Confederation of Denmark ('DIF')the Danish GymnasticsSports Association ('DGI'). Three are elected by the general assembly. The chairman of the Board is appointed by the Minister of Finance.

About bwin.party
bwin.party digital entertainment plc (LSE: BPTY) is the world's largest listed online gaming company.  The Company was formed from the merger of bwin Interactive Entertainment AGPartyGaming Plc on 31 March 2011.  Incorporated, licensedregulated in Gibraltar, the Group has offices in Europe, India, Israelthe USgenerated total pro forma revenue of €814.0m (H1 2011: €398.0m)pro forma Clean EBITDA of €193.2m in 2010 (H1 2011: €81.9m).  bwin.party is also licensed in Denmark, France, ItalyAlderney,commands leading market positions in each of its four key product verticals: online sports betting, poker, casinobingo with some of the world's biggest online gaming brands including , , .  The Group's proprietary software, online gaming platformsstrong portfolio of games collectively differentiate its brands from those of competitors. bwin.party is a constituent member of the FTSE4Good Index Series, which identifies companies that meet globally recognised corporate responsibility standards.