Set in a dark marquee in London's Victoria Park where guests sat on big fluffy brown cushions, songs from late British singer Amy Winehouse set the mood for the night.

Lee, who was behind the revamp of Italian fashion brand Bottega Veneta, is facing pressure to produce a winning collection for Burberry which is battling a slowdown in demand for luxury goods.

The 168-year-old company issued a warning on its profits in January, a setback for Chief Executive Jonathan Akeroyd who is seeking to reposition the brand as "modern British luxury".