Buongiorno SpA : Buongiorno optimizes corporate website for Android devices

BUONGIORNO OPTIMIZES CORPORATE WEBSITE FOR ANDROID DEVICES

Smartphone and tablet visits to Buongiorno's corporate website grew by more than 65% in 2011,

half of which came from Android handsets.

Milan, 22 March 2012 Buongiorno (FTSE Italy STAR: BNG), multinational leader at in the development and management of paid apps and services for mobile devices, has launched the Android-optimized version of its corporate website.

Buongiorno averages 1,000 mobile visitors to its website each day, and announced optimization for the iPhone at the end of 2011. Now that the statistics have shown the exponential growth of consultations made from Android devices - rising from 9% in January 2011 to 49.5% last December - the company is launching an optimized version for the Google operating system.
The mobile version of Buongiorno's corporate website was conceived in HTML5 to guarantee the best user experience possible. When visitors access the website from a smartphone or tablet, they are immediately re-routed to a version optimized for that device.
"This further development confirms us as a company at the forefront at international level,
particularly if one considers that only 20% of FTSE100 companies offer a mobile website, and only
35%1 have an auto-detection functionality ensuring that each visitor has the best user experience possible. In addition, Buongiorno is one of the very few companies listed in the STAR segment of
the Milan Stock Exchange to have developed and implemented a comprehensive corporate mobile communications strategy" comments Lucia Predolin, Director of Buongiorno's International
Marketing & Communication.
Buongiorno's mobile website presents the company's different areas of expertise: paid content and apps, mobile payments and e-gaming, and gives immediate access to stock price performance. In fact, about 35% of visits are actually directed to the "Our Stock" financial section. It is possible to access the Company's stock performance information from each page of the mobile site, thanks to the implementation of a dynamic, HTML5 plug-in.
The company's corporate strategy is complemented by social communication activities on Twitter
(@AnnPRBuongiorno) and LinkedIn (http://www.linkedin.com/company/buongiorno).

About Buongiorno

Buongiorno is known in the worldwide mobile commerce ecosystem for developing and managing paid apps and contents that help consumers get greater enjoyment from mobile devices.

With direct connections to more than 130 telecom operators in 25 countries, over 10 years' experience and a team of

850 professionals, Buongiorno makes the mobile internet experience happen. In 2011, Buongiorno has undergone a refocusing change, materialized via the acquisition of Dada.net and the spin-off of the majority of its B2B business.

Buongiorno concentrates exclusively on delivering a top notch mobile entertainment experience to end consumers and is

investing heavily to market a few high-potential businesses based on paid content on mobile, such as the mobile payments solution Cashlog.com and e-Gaming portal Winga.com.

Buongiorno is headquartered and listed in Milan (FTSE Italy STAR: BNG).

For more information about Buongiorno, please visit the website: www.buongiorno.com.

Francesca Ferrara/Eleonora Villanova Italo Vignoli / Enrico Bianchessi Buongiorno S.p.A. - Tel. [phone] Quorum PR - Tel. [phone] [e-mail] [e-mail] [e-mail] [e-mail]

1 Magus and Investis Report