- BT's sponsorship of all four pro rugby teams in
- The partnership is one of the longest sponsorship deals in the history of Welsh regional rugby
- The sponsorship has seen community events such as the 'Mini Judgement Day' rugby festival at the
The company has sponsored all four Welsh professional teams - Ospreys, Cardiff Rugby, Scarlets and Dragons - since 2014, making it one of the longest sponsorship deals in the history of Welsh regional rugby.
When the first sponsorship agreement was signed in 2014, the ground-breaking deal used the BT Sport name and promoted support for grassroots, youth and community rugby.
BT said that it, and Welsh rugby, had experienced a lot of change over the last ten years, but that it was pleased to provide "continuity" in its support for professional and community rugby in
Scarlets Executive Chairman
"For the last decade, BT have been there through the highs and lows of Welsh rugby. To have such a well-respected business leader backing the game has meant a lot and all four of us look forward to collaborating on various initiatives and projects to promote Welsh rugby in the years to come."
During the course of the sponsorship, the BT brand has appeared on player kits, at the clubs' grounds and the agreement has involved community engagement with the teams.
Community initiatives have included the 'Mini Judgement Day' rugby festival, sponsored by BT, which has seen more than 1,000 young players (aged 7+8) from community clubs in all four regions come together for a mini 'tag' rugby tournament at the iconic
Other initiatives have included an education and mentoring programme with the clubs called 'Tackle', to help inspire young people in disadvantaged areas of
"We hope our joint charity work and support for events like the BT Community Rugby festivals has made a difference and helped inspire a new generation of players and supporters."
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