HawkSearch’s merchandising capabilities will increase sales across nearly one thousand local store websites by improving navigation within the distributor’s catalog of five million products. Through HawkSearch’s new Multi-Engine Management (MEM) feature, the distributor can easily make corporate changes to hundreds of local store websites. Additionally, HawkSearch enables each store to implement targeted local campaigns. The MEM feature provides scale and control for the corporate office, while allowing the flexibility needed at the store level to target local merchandising needs.
The MEM feature also reduces the complexity of distributing product updates across hundreds of stores through a robust indexing capability that distributes data feeds and product updates automatically to all local store indexes through a single process.
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