HawkSearch will enhance the retailers’ revenue through its AI-powered search bar that offers a more personalized user experience.
The calendar retailer will use HawkSearch to increase sales using features such as Smart Search and Recommendations. For instance, if a customer searches for a “day planner with motivational quotes and cute dogs,” Smart Search will display results such as “Dogma, A Dog’s Guide to Life” featuring inspiring quotes paired with photos of dogs. The improved website can utilize Smart Search to provide the customer with the product they are looking for in a far more personalized and accurate way.
With HawkSearch Recommendations, the retailer can create personalized shopping experiences to boost the average order size. For example, when a shopper searches for “Baseball calendar” and selects the “MLB New York Mets 17-month pocket planner” HawkSearch will suggest other baseball-themed calendars, and other pocket planners as well, allowing the customer to easily find a variety of products that they will likely also be interested in.
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