ITV is set to invest more than £4m into online estate agency Purplebricks, the first major investment in the ailing brand since it was acquired in 2023 by rival Strike. As part of ITV Adventures Invest, its Media for Equity investment fund, the company has agreed to invest up to £4.5m of advertising inventory across ITV's channels and ITVX in return for a minority equity stake in the company. The new Purplebricks TV advertising campaign will launch across the UK this summer. Sam Mitchell, CEO of the Purplebricks Group, said: "This is an exciting moment for Purplebricks as we partner with ITV in a significant Media for Equity deal."

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