Alliance Data Systems Corporation announced its Columbus, Ohio-based card services business, a premier provider of branded private label, co-brand and business credit card programs, has signed a new agreement to provide branded credit card services in the United States for IKEA Group. Alliance Data will create a loyalty-driven credit card program that combines customer insights and industry benchmarking to develop customized rewards and benefits package tailored for the unique IKEA customer base. The co-branded rewards card can be used for both IKEA purchases and for everyday spending needs such as gas, groceries and utilities. The card will incorporate custom program perks designed to recognize customers for their loyalty. In order to make the card as affordable and rewarding as possible, IKEA Group in the U.S. has designed the card without an annual fee, and will reinvest resources from the card to offer customers more generous rewards. Alliance Data will leverage its digital and mobile expertise throughout the customer's shopping journey, including its Frictionless Mobile CreditSM, which provides a seamless application experience throughout the store or online and puts customers in control of how and where they want to initiate the experience. In addition, the new IKEA Projekt Card in the U.S. will function as a store-branded financing solution for qualified customers doing major home decorating and renovation projects, such as a dream kitchen. It will provide special financing options, allowing customers to pay for larger purchases over time.