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The expanded relationship will see the two industry leaders launch a new model and boost Le Boat's Boat Ownership Programme
A new agreement between Le Boat and Groupe Beneteau under their Delphia brand in Poland will see Europe's largest boat rental company invest over £100m into its international fleet over the next ten years.
The deal will ensure travellers have an even greater range of options to choose from when planning their self-drive boating holidays and provides innovation to the current charter market as it stands. Of the 400 new Delphia boats slated to be built over the coming decade for Le Boat, 100 will be made in the next three years, including at least 25 in 2025. These orders will be a combination of the current Horizon range, plus 34 of a premium new one to two cabin boat which will be launched in 2025.
In addition, the two industry leaders will also be developing a new industry-leading three to four cabin model for launch in 2027. This new model will be designed in collaboration with Le Boat and will have both private and charter variants; the charter version will be exclusive to Le Boat. They will include full air conditioning, a superior fly bridge and provide the most premium boating experience on the waterways.
To cater for the growing popularity of Le Boat's ownership programme, the agreement will also enable customers to invest in the new top-of-the-range boats. The popular programme allows owners to enjoy guaranteed income whilst taking on average eight weeks' holiday every year on their own boat, or a sister boat across Le Boat's 17 cruising regions in Europe and Canada. Since 2016, Le Boat has seen a 3 fold increase in their boat ownership programme since their Horizon fleet was launched.
As part of this supply agreement, Delphia and LeBoat are also working to expand into the North American market using an innovative partnership that will allow for the development of new fleets and new locations for both charter holidays and boat sales.
Speaking about the development, Cheryl Brown, Le Boat's Managing Director, said: "We're delighted to be building upon our long-standing relationship withGroupe Beneteau to support the next stage of Le Boat's growth journey. It will allow us to continue developing high quality river cruisers which our customer will love, and enable us both to expand into North America. With these innovative new boats and stunning potential cruising grounds, this offers us a fantastic opportunity to grow both the charter and boat sales sides of our business."
For the Groupe Beneteau, this collaboration with Europe's leading boat rental company is a further step in its strategy to move upmarket and innovate for sustainable and accessible boating. By improving the customer experience in the yacht charter sector, the Group is responding both to new sailing expectations and to the growing demand of the sharing economy.
Erik Stromberg, Vice-President of power and motoryachts for Groupe Beneteau added, "Le Boat has been a key partner for many years with the premier fleet of Horizon models. This next step continues the supply of Horizon models, as well as, a new co-developed boat to support Le Boat's charter business and boat ownership program."
Group's Deputy CEO & Boat division CEO
Gianguido Girotti is Groupe Beneteau's Deputy CEO and Chief Executive Officer of its Boat division.
Previously, he was Deputy CEO in charge of brand & product str...
Chief Brands & communication officer
The management of all the Brands and Communication of the Groupe Beneteau was entrusted to Yann Masselot in July 2022.
DELPHIA Brand Director
Martin Schemkes is DELPHIA Brand Director since March 2021.
Previously in charge of sales management for the JEANNEAU and PRESTIGE brands in Central and Northern Eur...
Vice-President of Power & Motor Yacht Development
July 18, 2022
July 10, 2024
July 10, 2024
Barbara Bidan
Corporate Communication Director
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Bénéteau SA published this content on 10 July 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 July 2024 06:45:12 UTC.
