beaconsmind AG is strengthening its strong market position in the Middle East and has gained another high-profile new customer. Kamal Osman Jamjoom Group ("KOJ") has chosen to deploy beaconsmind's innovative location-based marketing solutions. The LBM solutions from beaconsmind will initially be deployed in several stores operated by KOJ for the fast food chain Subway and the cosmetics chain The Body Shop in Jeddah in Saudi Arabia as well as in Dubai, UAE.

The use of beaconsmind solutions is to be extended to other stationary KOJ shops in the near future. By linking existing data and user profiles from apps and websites, which KOJ already has, with those of the beaconsmind Suite software from stationary sales, KOJ can significantly improve its profiling capabilities and obtain a comprehensive profile of customer needs and expectations. With beaconsmind's LBM solutions, KOJ has new communication and marketing channels to interact with customers directly at the point of sale.

Customers can be presented with individual offers based on personal preferences and previous shopping history. Customer feedback can be responded to directly and cross-selling can be significantly increased. This significantly increases customer satisfaction and loyalty and improves the customer experience.