Bausch + Lomb Corporation announced the U.S. launch of Blink NutriTears, a clinically proven over-the-counter supplement that targets the key root causes of dry eyes, promotes healthy tear production and provides noticeable relief of eye dryness symptoms in as little as two to four weeks. Approximately 150 million adults experience symptoms of dry eyes in the United States. Once a condition known to traditionally affect adults over the age of 55, dry eyes are impacting a younger demographic of consumers fueled by modern-day factors such as increased digital device use, environmental stressors, anxiety and stress.

Nearly 70% of consumers attribute their dry eyes to digital device use. Developed in collaboration with eye care and nutritional experts, Blink NutriTears is formulated with a proprietary blend of ingredients, including lutein, zeaxanthin, curcumin and vitamin D, which were shown to improve ocular symptom severity and tear film homeostasis. It was also shown to clinically help tears stay on the eyes for 33% longer.

Blink NutriTears will be available in the eye care aisle or online at most major retailers nationwide by the end of July.