Bango announced a strategic partnership with Uber, to expand the reach of its membership program, Uber One, by enabling bundling and Super Bundling partnerships around the world. Launching in the United States, Uber One will be available to bundle with mobile phone and broadband plans, and as an add-on through the Digital Vending Machine® (DVM?) from Bango. This strategic move helps Uber to expand its subscriber base by opening-up indirect channels worldwide, to grow its 19 million strong membership base.

Uber One offers users exclusive benefits such as discounted rides and deliveries, with monthly memberships available for $9.99 and annual memberships for $96. Uber One also includes partnerships with third-party offers, such as discounted memberships to eligible users. Members enjoy perks including a $0 Delivery Fee plus up to 10% off eligible deliveries and orders, as well as 6% Uber Cash on eligible rides.

By joining the Bango DVM? Uber can establish direct relationships with telcos and other reseller partners with ease, enabling Uber One to be included in Super Bundling content hubs and other bundled offers. The DVM?

handles all the intricacies involved in resellers creating and managing subscription bundles and targeting offers that include Uber One such as free trials, multi-bundle deals and discounts. As subscription costs rise, subscribers seek better deals through new cost-effective methods. Recent research by Bango shows that indirect subscriptions have become a major market in 2024, with combined subscriptions, bundles, and third-party sales driving growth.

In the US, one in five subscribers (20%) exclusively sign up through indirect channels.