Bangkok-
This initiative highlights the airline's unique offering of services tailored to cater to the diverse travel styles and preferences of passengers. The campaign also features the brand ambassador, Urassaya 'Yaya' Sperbund, marking her 9th year of collaboration, to convey the enduring allure of the Boutique Blue airline.
Ms Amornrat Kongsawat, Vice President of Sales and Acting Vice President of Marketing at
Ms Amornrat further elaborated that to support marketing activities aimed at generating demand for travel under the Redefine Boutique Experience concept, the company has devised the '4Re' strategy, comprising:
Redefine - through a new series of online advertisements featuring Yaya, showcasing a travel experience beyond the ordinary in the boutique cabin of the Boutique Blue airline. This caters to the lifestyles of all travellers, offering convenience from check-in, complimentary baggage allowance of 20 kilograms, boutique lounge service, heartwarming meal service on board, and a commitment to environmental stewardship.
Reimagine - by curating special experiences for customers through 'Pop up Experiences,' providing fresh perspectives through collaborations with community enterprises, provincial chambers of commerce, and tourism business networks in all regions. These initiatives present community products, local lifestyles, or indigenous wisdom in boutique lounges, fostering business opportunities for community enterprises and inspiring travellers to discover new insights during their journeys.
Reconnect - by offering a unique travel experience to
Recharge - by engaging in activities and fostering community involvement in sustainability, along with creating video content that shares captivating community stories through
Experience the 'Redefine Boutique Experience' advertisement series online starting today, exclusively through
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