Tue Mantoni (Bang & Olufsen CEO): "Once people listen to
their portable music through the Beolit 12, they will
wonder why they ever did it any other way"
Bang & Olufsen, the global provider of luxury, integrated audio-video solutions and services, and B&O PLAY, the company's new brand focussed on a more playful and portable product portfolio, are announcing its first product, the Beolit 12 portable music system. Beolit 12 will defy industry standards with its cutting-edge sound quality, flexible application and distinct, compact design.
Designed by Danish designer, Cecilie Manz, Beolit 12 follows a design language that is a direct reflection of its use: convenient, robust and casual. Beolit 12 follows the success of the BeoSound 8 sound system for iPad/iPod/iPhone docking, with a combination of excellent sound performance, distinct design and craftsmanship, and portable wireless operation.
"With its unsurpassed sound performance and striking design, we believe Beolit 12 will resonate with both Bang & Olufsen enthusiasts and now a new and wider customer demographic, due to its convenience, price point and fashion-forward style" states Tue Mantoni, CEO Bang & Olufsen. "We believe it bridges a gap in the market by delivering a high quality listening experience and still having the convenience of playing music from ones portable digital device or smart phone."
Beolit 12 features Apple's AirPlay technology. It allows you to play music wirelessly from your iPod, iPhone, iPad, Mac or PC when connected to your wireless network. It is designed to be portable and has a built-in power supply and a rechargeable battery. The power cord packs neatly away inside the system when not in use. The rechargeable battery has the capacity to charge an iPhone or other connected device and play back music for up to 8 hours at normal sound levels.
"By combining Bang & Olufsen's 86 years of experience in sound and acoustic technology and advances with the latest wireless technology, Beolit 12 allows the user to play pristine music from their digital devices," states Henrik Taudorf Lorensen, Vice President B&O PLAY. "We have packaged all of this technology in a compact solution and wrapped it in a beautiful hand-assembled aluminium casing which can be moved around freely with no cables by simply grabbing the leather-strap."
Beolit 12 is a tribute to Bang & Olufsen's ever-popular transistor Beolit radios from the 1960's, and similar to its early predecessors, it presents a compact form, yet a robust sound reproduction. Also, despite its relatively small size, the Beolit 12 offers a best in class portable sound experience. Its 120 Watts digital Class D power amplifier system individually drives two 2" tweeters and a 4" woofer to deliver powerful, accurate sound performance that comfortably fills a middle sized room. The sound system is designed and tuned by the same sound engineers that delivered the award winning BeoLab 5 loudspeakers from Bang & Olufsen.
Attention to detail has always been a Bang & Olufsen
signature competency, and this is reiterated under the B&O
PLAY brand. Material choice and craftsmanship are no
exceptions here: An Italian full-grain leather carrying
strap is diagonally mounted for stability when the unit is
carried, and the solid aluminium loudspeaker grille wraps
smoothly around the unit, making the loudspeaker fabric
visible behind the grille to allow for different discrete
colour options. The top of the unit, with its volume, power
and network controls has a non-slip rubber insert, so you
can safely place your mobile device here while charging or
playing.
The Beolit 12 represents the company's move into a new
range of products designed specifically for a new
generation of mobile, digital, quality-conscious customers.
With a recommended consumer price of EUR 699 in Europe and
$799 in the USA, the Beolit 12 is the most affordable sound
system from Bang & Olufsen in many years, and therefore the
company believes its sales volume will surpass the
ever-popular BeoSound 8 figures.
Beolit 12 will begin to arrive in Bang & Olufsen showrooms,
Bang & Olufsen Online Store and Apple Stores (including
Apple Online Store) late January 2012 in the dark grey
option. Additional colors will include yellow, blue, and
light grey, and those will arrive in showrooms this Spring
2012.
B&O PLAY offers premium audio and visual equipment
for the digital generation. B&O PLAY celebrates outstanding
craftsmanship, cutting edge design, excellent performance
and a playful approach to modern life, in a perfect balance
of performance and style.
Bang & Olufsen was founded in Struer, Denmark, in 1925 by
Peter Bang and Svend Olufsen, two innovative, young
engineers devoted to high quality audio reproduction. Since
then, the brand has become an icon of performance and
design excellence through its long-standing craftsmanship
tradition and the strongest possible commitment to
high-tech research and development.
Still at the forefront of domestic technology, Bang &
Olufsen has extended its comprehensive experience with
integrated audio and video solutions for the home to other
areas such as the hospitality and automotive industries in
recent years. Consequently, its current product range
epitomizes seamless media experiences in the home as well
as in the car and on the move.
iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.
distribué par | Ce noodl a été diffusé par Bang & Olufsen A/S et initialement mise en ligne sur le site http://www.bang-olufsen.com. La version originale est disponible ici. Ce noodl a été distribué par noodls dans son format d'origine et sans modification sur 2012-01-10 13:34:11 PM et restera accessible depuis ce lien permanent. Cette annonce est protégée par les règles du droit d'auteur et toute autre loi applicable, et son propriétaire est seul responsable de sa véracité et de son originalité. |