PRESS RELEASE

Copenhagen, January 8, 2014

Rebirth of a design classic! Celebrating 30 years of the iconic and timeless Form 2 headphones.

The longest living headphones on the market, Form 2 from B&O PLAY updated with microphone, 3-button remote and improved comfort - and aptly renamed Form 2i.

Form 2i is an ultra-light and stylish on-ear headphone with an impressive and honest stereo sound. Today's introduction builds upon the popularity of its predecessor - plus the fact that it is part of the permanent collection at Museum of Modern Art in New York and widely recognized as a truly iconic piece of design.

ALWAYS IN FASHION

Back in 1983 Steve McGugan, by then a 23-year old Canadian industrial designer, designed what would become one of the most popular headphones ever - Form 2.

Today, more than 30 years after McGugandid his first sketches and 3D cardboard models, Form 2 receives a welcomed update with the addition of in-line microphone, 3-button remote and improved comfort design.

Form 2i - as it is called now - will be available in a total of 6 vibrant and everlasting colors: Black, White and Red - joined by the new additions Blue, Green and Grey.

Originally conceived as a stylish, portable and sleek alternative to the other headphones that were on the market back in the Walkman days of the 80s - this trendsetting headphone has managed to stay relevant through a period of time where consumer electronics were something you'd change everso often.

Keeping the design aesthetics simple and streamlined - and the weight down to an astoundingly low 90g - has ensured the timelessness and iconic status of Form 2 - and with the updates presented today it is the intention of B&O PLAY by Bang & Olufsen to build upon than popularity for the next 30 years.

SOUNDS AS GREAT AS EVER

The sound profile is the same as back in the days: Authentic and clean - bringing you sound the way the artists intended it - with no tweaks or over-emphasized bass.

The soundstage of Form 2i is well-defined - it's a combination of a good bass, a focused middle and precise highs.

AN EVEN BETTER FIT

Form 2i weighs in at only 90 grams - making it ultra-light and perfectly suited for a life on the go.

The improved foam on the ear pads guarantees an even better comfort - and when you combine that with the weight and ergonomics of the headphones you get a piece of audio equipment you can use comfortably for extended periods of time.

PRICING

Form 2i will be priced at EUR 129 / USD 129 / DKK 999

Available at Bang & Olufsen stores, the B&O PLAY online store (www.beoplay.com) and selected design and department stores from February 2014.

ABOUT B&O PLAY:

Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle.

The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.

The stylish designs, the carefully selected materials and the best-in-class technology inside the products are all combined to fulfill one single ambition and purpose of being: To give people magical experiences based on the B&O PLAY passion.

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FURTHER INFORMATION:

To find out more about B&O PLAY go to our website at:www.beoplay.com

Follow us on Facebook for all the latest news:www.facebook.com/beoplay

To download photos go to:www.flickr.com/beoplay

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